One year later, he invited his children, Carlos Augusto Montenegro and Luís Paulo Montenegro, to join the company. In 1977, Paulo de Tarso Montenegro became the president of the company. In 1950, Penteado leaves the presidency of the company in charge to a group of directors. Therefore, he would dedicate himself exclusively to research. When he measured the radio audience in São Paulo, Auricélio proved that Radio Kosmos wasn't among the most listened to stations. In that year, he decided to apply research methodologies he had learned while studying in the United States under George Gallup, the founder of the American Institute of Public Opinion, in order to quantify the size of the audience of his broadcast in Brazil. IBOPE was created in 1942 by the radio broadcaster Auricélio Penteado, owner of Radio Kosmos in São Paulo. The name IBOPE is listed in the Brazilian dictionary as a synonym of audience ratings IBOPE provides data on media, public opinion, voting intention, consumption, behavior, marketing, branding and other issues as required by clients.Įstablished in 1942, it is listed in the Honomichl Top 25 Global Research Organizations rating. The Brazilian Institute of Public Opinion and Statistics ( IBOPE based on the Portuguese language name, Instituto Brasileiro de Opinião Pública e Estatística) does market research to provide information regarding Brazilian and Latin American markets.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |